WhatsApp Business Integration: Treat Messaging as a Workflow
The useful architecture is not “send and receive messages.” It is the operating workflow behind the conversation.
Identity and routing come first
A customer message may need identity verification, classification and routing before an agent or bot can act correctly.
Bot handoff must preserve context
The agent should receive the conversation state, customer context and reason for handoff — not just a raw message.
Campaigns need governance
Consent, template usage, opt-out isolation, numbers and spend need clear controls if campaigns are part of the same platform.
Need help applying this thinking to a real system?
MDLoops can turn the operational model into architecture and an implementation plan.